Hi,
I'm Lozzy Squire

A story-loving, London-based brand strategist with a creative flair. I'm here to jump into solving brand challenges, exploring new possibilities, devising strategies and creating tangible impact - for agencies, brands & their consumers.

Got a brand challenge? Let's chat!

London Freelance Brand Strategy Consultant

ready for your challenges in…

01

Understanding​

_ Market/category exploration (with a LatAm specialism)
_ Trends
_ Consumer segmentation
_ Design & product testing
_ Consumer closeness

02

Branding

_ Brand positioning
_ Brand identity
_ Portfolio optimisation
_ Brand stories


03

Landing

_ Innovation
_ Claims
_ Trade stories
_ Messaging & copywriting


Brands I’ve worked on

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Freelance brand strategy consultant london lozzy lauren squire
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selfridges logo Freelance brand strategy consultant london lozzy lauren squire
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Freelance brand strategy consultant london lozzy lauren squire
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Freelance brand strategy consultant london lozzy lauren squire
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Freelance brand strategy consultant london lozzy lauren squire
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Freelance brand strategy consultant london lozzy lauren squire
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Brands
I’ve worked on

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Freelance brand strategy consultant london lozzy lauren squire
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Freelance brand strategy consultant london lozzy lauren squire
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selfridges logo Freelance brand strategy consultant london lozzy lauren squire
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Freelance brand strategy consultant london lozzy lauren squire
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Freelance brand strategy consultant london lozzy lauren squire
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Freelance brand strategy consultant london lozzy lauren squire
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Freelance brand strategy consultant london lozzy lauren squire
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Freelance brand strategy consultant london lozzy lauren squire
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Freelance brand strategy consultant london lozzy lauren squire
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Brand work case studies

freelancer brand strategist in london- insight, innovation, brand strategy, consumer closeness

Favourite project: eBay

Breaking misconceptions and getting the eBay team walking in the shoes of their real car parts consumers.
(Project type: brand agency)

Read the full case study
freelancer brand strategy in london

Favourite project: Eamonn Holmes

Identifying Eamonn’s brand USPs with the British public, finding his brand stretch, and validating the roadmap of his future career directions.
(Project type: freelance brand consultancy)

Read the full case study
freelancer brand strategist in london- insight, innovation, brand strategy, consumer closeness

Favourite project: Unilever – Sure Inc

Exploring the impact of a deodorant prototype designed specifically for people with physical challenges, and coming to an unexpected insight…
(Project type: brand agency)

Read the full case study

My strengths

Freelance brand strategy consultant london lozzy lauren squire insight innovation specialist
Translating insights
Strategic story-telling
Qual-fluent, quant-literate
Specialism in online consumer panels
In-depth knowledge of LatAm markets
Spanish: reading C1, speaking ~B2
SEO optimisation
Photography
Keen eye for detail
Generally fun to be around

Brand Strategy &
Client-side Experience

5 years​

2020-25

Senior Brand Consultant at Brand Potential

6 months

2024

Secondment in the Beyond team at Heineken

3 years​

2017-20

Freelance Brand Strategist (Latin America)

3 years

2014-17

Brand Consultant at The Value Engineers

2 years

2010-11, 13-14

Global Telco Sales & Mktg; Telco Ops Lead at Intel

​

Let’s chat!

lozzy@squire-consulting.com
+44 7557 237223
London, UK
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London-based, globally-available.

London-based,
globally-available.

If you need a hard copy of my brand strategy CV to keep
on file in a freelancer directory, feel free to download it here!

If you need a hard copy of
my brand strategy CV to keep on
file in a freelancer directory,
feel free to download it here!

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